About the Event
Explore the Pharma Market Research Conference with practical sessions led by seasoned professionals. In MasterClasses, presentations, panels, and roundtables, gain insights into pharmaceutical trends and market dynamics. Join discussions, collaborate in roundtables, and experience a conference that goes beyond the ordinary. This event is your gateway to shaping the future of pharmaceutical market research, offering straightforward insights. Join us for an industry immersion that’s genuine and enlightening. Your path to understanding begins here.
Our Session
Topic: New Tools for Modeling Timing and Order of Entry Effects
Date: April 23, 2025
Time: 4:20 PM CET
Survey-based demand studies for pipeline products rarely provide good estimates of timing and order-of-entry effects as they arise mostly as a consequence of real-world prescribing experience. Forecasters often rely on secondary data analogs to model the effects of timing and order-of-entry, but these estimates often fail to capture the unique characteristics and market situation for pipeline products. This presentation shares new tools for modeling timing and order-of-entry that combine methods based on secondary data with new metrics from survey-based demand research. Accuracy of the methodology is demonstrated with several case studies.
