Douglas Wilson
Affiliations
- Ipsos Healthcare
- ZS Associates
- Bell Falla
- Cello Health Advantage
Qualifications
Ph.D. in Economics (Econometrics, Finance)
University of Pennsylvania
M.A. in Economics
University of Toronto
B.Comm. in Finance
University of Toronto
Douglas “Doug” Willson leads the development and advancement of Viscadia’s market research capabilities and methodologies. Acting as a strategic advisor, he translates complex research into clear, decision-ready insights while enhancing tools, processes, and technologies. He has over 30 years of forecasting and quantitative market research experience within the life sciences industry.
Background
Doug’s experience spans all major therapeutic categories, covering both pharmaceuticals and medical devices, and has involved domestic and global research with physicians, patients, payors, and other stakeholders. He is recognized as an industry leader in advanced analytics. During his career he has developed new research methodologies and custom software applications in choice modeling, forecasting, risk analysis, pricing, and segmentation
Chief Methodologist – Integrated Insights
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