Our Founder Story
Every day, forecasts guide our decisions – whether we need an umbrella because of predicted rain, whether we should invest in a particular stock based on its prospects, or whether we have enough time to grab a bite to eat before the movie. Though we probably don’t realize it, forecasting is something we do naturally as we make predictions and choose a course of action throughout daily life.
Our Founder, Satish K. Kauta
My interest in data, behavior, and decision-making led me to study Economics and Business in college and graduate school. Early in my career, I applied these lessons to lead business analytics for life science companies, from Fortune 100 firms like Pfizer and AbbVie to emerging biotech and specialty pharma companies. Each company had unique processes and philosophies, but I realized forecasts were vital for decision-making, regardless of size, structure, or culture.
During my 30-year tenure in the life sciences industry, I saw forecasting treated as a siloed exercise—models and spreadsheets separated from market research and the decisions they were meant to drive. While many life-sciences consulting firms had sales and marketing analytics expertise, few had the depth to support end-to-end forecasting with the rigor needed for enterprise decisions. I founded Viscadia to bring forecasting out of silos and empower life sciences companies with clarity and confidence through an integrated and strategic approach.
Engage with Us
At Viscadia, we are dedicated to excellence in everything we do. Discover how our specialized focus can support your professional growth or drive your company’s success.
