About the Event
Intellus Worldwide is the premier not-for-profit organization dedicated to advancing the field of healthcare insights and analytics. For over 60 years, it has been a trusted partner to pharmaceutical, biotech, and medical device and diagnostic companies, delivering unparalleled value through advocacy, professional development, and a robust network of industry leaders.
Our Session
Topic: A Behavioral Economics Perspective on Forecasting and Demand Research
Date: March 11, 2025
Time: 4:40 PM EST
The presentation, Behavioral Economics Perspective on Forecasting and Demand Research, examines the impact of cognitive biases on demand research and forecasting accuracy. It highlights how these biases influence assumptions and explores strategies to identify and correct common mistakes, leading to more reliable forecasting outcomes.
