Washington, D.C., April 4,2025—Viscadia, a premier global forecasting firm renowned for empowering life sciences companies with clarity and confidence through forecasting, proudly announces its participation in the Pharma Market Research Conference (PMRC) EU, taking place April 23-24 in Munich. Viscadia is a Lead Sponsor of the conference.

On April 23, Viscadia will host a presentation from Doug Willson, Ph.D. and Rajat Parmar entitled, “New Tools for Modeling Timing and Order of Entry Effects” scheduled for 4:20 pm CET. Dr. Willson is a Principal with Viscadia and has 30 years of experience in forecasting and analytics for the life sciences industry. Mr. Parmar is an Associate Principal and leads Viscadia’s office in Switzerland.

Commenting on this presentation, Dr. Willson remarked, “Survey-based demand studies for pipeline products rarely provide good estimates of timing and order-of-entry effects. During this presentation, we will share new tools for modeling timing and order-of-entry that combine models based on secondary data with new metrics from survey-based demand research.”

Viscadia will also host a booth on the exhibit floor. Satish Kauta, Founder & CEO of Viscadia, commented, “We are delighted to have a strong presence at PMRC EU. We look forward to welcoming our European colleagues to our booth to discuss how demand studies can inform forecast assumptions and drive better decision making.”