PMRC EU 2025
ABOUT PMRC
Explore the Pharma Market Research Conference with practical sessions led by seasoned professionals. In MasterClasses, presentations, panels, and roundtables, gain insights into pharmaceutical trends and market dynamics. Join discussions, collaborate in roundtables, and experience a conference that goes beyond the ordinary. This event is your gateway to shaping the future of pharmaceutical market research, offering straightforward insights. Join us for an industry immersion that's genuine and enlightening. Your path to understanding begins here.
Speaker
Rajat Parmar & Doug Willson
Principal, Viscadia
Topic: New Tools for Modeling Timing and Order of Entry Effects
Date: April 23, 2025
Time: 4:20 PM (CET)
AgendaSurvey-based demand studies for pipeline products rarely provide good estimates of timing and order-of-entry effects as they arise mostly as a consequence of real-world prescribing experience. Forecasters often rely on secondary data analogs to model the effects of timing and order-of- entry, but these estimates often fail to capture the unique characteristics and market situation for pipeline products. This presentation shares new tools for modeling timing and order-of-entry that combine methods based on secondary data with new metrics from survey-based demand research. Accuracy of the methodology is demonstrated with several case studies.
Our Forecasting Specialists at the Event
Satish guides Viscadia’s teams in corporate development and strategy, new product planning, and forecasting from our Washington, DC office. He has more than 25 years of experience working at and with large, mid-size, and specialty pharmaceutical companies.
Click to learn more >Satish K. Kauta
Founder & CEO
Rajat leads Viscadia’s European office in Lucerne, Switzerland, bringing over 8 years of expertise in forecasting, market research, and financial modelling in the life sciences industry.
Click to learn more >Rajat Parmar
Associate principal
Douglas “Doug” Willson, Ph.D., leads the forecasting and business strategy team in our Cambridge office. He has over 30 years of forecasting and quantitative market research experience within the life sciences industry.
Click to learn more >Doug Willson
Principal
Shivangi Dhir works as Manager, Strategic Forecasting at our Washington D.C. office in US. She has over 7+ years of consulting experience in the pharmaceutical industry.
Click to learn more >Shivangi Dhir
Manager, Strategic Forecasting
