Washington, D.C., January 20, 2025 — Viscadia, a premier global forecasting firm renowned for empowering life sciences companies with clarity and confidence through forecasting, proudly announces its participation in the Pharma Market Research Conference taking place February 5-6 in Newark, New Jersey. Viscadia is a Lead Sponsor of the conference.

On February 5, Viscadia will host a presentation from Doug Willson, Ph.D. entitled, “New Tools for Modeling Timing and Order of Entry Effects” scheduled for 3:40 pm EST. Dr. Willson is a Principal with Viscadia and has 30 years of experience in forecasting and analytics for the life sciences industry.

Commenting on this presentation, Dr. Willson remarked, “Survey-based demand studies for pipeline products rarely provide good estimates of timing and order-of-entry effects. During this presentation, we will share new tools for modeling timing and order-of-entry that combine models based on secondary data with new metrics from survey-based demand research.”

Viscadia will also host a booth on the exhibit floor. Satish Kauta, Founder & CEO of Viscadia, commented, “We are delighted to have a strong presence at the conference. We look forward to welcoming colleagues to our booth to discuss how demand studies can inform forecast assumptions and drive better decision making.”