Begin with the End in Mind: Designing Demand Research to Drive the Forecast

In this webinar, we explored the art and science of demand research, designed to empower your forecasting endeavors. Demand research is most valuable when it is built from the start to feed the forecast, rather than running as a standalone exercise whose findings have to be reconciled with the model later. We shared the methods, integration approaches, and common pitfalls that determine whether research delivers the inputs a forecast actually needs.

Key Takeaways

• Aligning demand research methods with forecasting objectives
• Using demand research to inform dynamic forecast modeling, multi-stakeholder integration, risk analyses, and other advanced topics
• Tips for avoiding common pitfalls and supercharging demand research for forecast success