The PMSA Annual Conference is a leading event for analytics professionals in the pharmaceutical and biotech industries. Since its inception, it has provided a platform for sharing innovative analytical methods, exploring emerging data sources, and discussing best practices that drive data-driven decision-making. Each year, the agenda focuses on critical topics such as predictive analytics, patient and payer insights, and sales force optimization. Attendees also gain valuable skills through sessions on mentoring, storytelling, and analytics talent development. As a cornerstone of PMSA’s mission, the conference fosters collaboration and innovation, advancing the role of analytics in improving healthcare outcomes.