Douglas “Doug” Willson, Ph.D., leads the forecasting and business strategy team in our Cambridge office. He has over 30 years of forecasting and quantitative market research experience within the life sciences industry.
Doug specializes in early-stage commercial assessments, pre-launch and in-line forecasts, and market sizing studies for pharmaceuticals, biotechnology, medical devices, and diagnostics. Doug also possesses a strong background in business strategy and promotional analytics.
University of Pennsylvania
University of Toronto
University of Toronto
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