Uncertain future clinical performance and environmental risk factors (e.g., competitive, regulatory, pricing, and market access) combine to raise the level of difficulty in developing product forecasts. In these situations, rather than focusing on point forecast estimates, communicating the range of possible forecast outcomes and their likelihood provides a more useful foundation for decision-making. In this webinar we outline approaches for incorporating risk in early-stage forecasts.
Uncertain future clinical performance and environmental risk factors (e.g., competitive, regulatory, pricing, and market access) combine to raise the level of difficulty in developing product forecasts. In these situations, rather than focusing on point forecast estimates, communicating the range of possible forecast outcomes and their likelihood provides a more useful foundation for decision-making. In this webinar we outline approaches for incorporating risk in early-stage forecasts.
Satish is the Founder and CEO of Viscadia, with a career spanning more than 25 years in the life sciences industry. Having held forecasting leadership roles in global life science companies such as Pfizer and Abbvie, Satish also has deep experience in market research, new product planning, and business development.
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Founder & CEO
Douglas “Doug” Willson, Ph.D., leads the forecasting and business strategy team in our Cambridge office. He has over 30 years of forecasting and quantitative market research experience within the life sciences industry.
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Principal
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