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STRATEGIES FOR DEVELOPING SUCCESSFUL GLOBAL MED TECH FORECASTS
Join us as we discuss the unique challenges in global forecasting for new medical technologies.
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KEY TAKEAWAYS:

  • BUILDING A LONG RUN FORECAST – CAPTURING THE ROLE OF MARKET SHAPING INVESTMENTS ON PRODUCT ADOPTION AND PEAK MARKET SHARES.​
  • IDENTIFY THE KEY FACTORS FOR DEVELOPING A SUCCESSFUL MED TECH FORECAST IN GLOBAL MARKETS.​

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Speaker

Douglas “Doug” Willson, Ph.D., leads the forecasting and business strategy team in our Cambridge office. He has over 30 years of forecasting and quantitative market research experience within the life sciences industry.

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Doug Willson

Principal

Driving decisions one forecast at a time™.

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