Intellus Summit 2025
ABOUT INTELLUS
Intellus Worldwide is the premier not-for-profit organization dedicated to advancing the field of healthcare insights and analytics. For over 60 years, it has been a trusted partner to pharmaceutical, biotech, and medical device and diagnostic companies, delivering unparalleled value through advocacy, professional development, and a robust network of industry leaders.
Speaker
Doug Willson
Principal, Viscadia
Topic: A Behavioral Economics Perspective on Forecasting and Demand Research.
Date: March 11, 2025
Time: 4:40 PM (EST)
AgendaThe presentation, Behavioral Economics Perspective on Forecasting and Demand Research, examines the impact of cognitive biases on demand research and forecasting accuracy. It highlights how these biases influence assumptions and explores strategies to identify and correct common mistakes, leading to more reliable forecasting outcomes.
Our Forecasting Specialists at the Event
Satish guides Viscadia's teams in corporate development and strategy, new product planning, and forecasting from our Washington, DC office. He has more than 25 years of experience working at and with large, mid-size, and specialty pharmaceutical companies.
Click to learn more >Satish K. Kauta
Founder & CEO
Anindya leads the forecasting and business strategy team in our Cambridge office. He has more than 15 years of analytical consulting experience for the pharmaceutical and biotechnology industry.
Click to learn more >Anindya Roy
Principal
Doug Willson, Ph.D., leads the forecasting and business strategy team in our Cambridge office. He has over 30 years of forecasting and quantitative market research experience within the life sciences industry.
Click to learn more >Doug Willson
Principal
Highlights of the Event
