Intellus Summit 2025

ABOUT INTELLUS

Intellus Worldwide is the premier not-for-profit organization dedicated to advancing the field of healthcare insights and analytics. For over 60 years, it has been a trusted partner to pharmaceutical, biotech, and medical device and diagnostic companies, delivering unparalleled value through advocacy, professional development, and a robust network of industry leaders.

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Speaker

Doug Willson

Principal, Viscadia

Topic: A Behavioral Economics Perspective on Forecasting and Demand Research.

Date: March 11, 2025

Time: 4:40 PM (EST)

The presentation, Behavioral Economics Perspective on Forecasting and Demand Research, examines the impact of cognitive biases on demand research and forecasting accuracy. It highlights how these biases influence assumptions and explores strategies to identify and correct common mistakes, leading to more reliable forecasting outcomes.

Our Forecasting Specialists at the Event

Satish guides Viscadia’s teams in corporate development and strategy, new product planning, and forecasting from our Washington, DC office. He has more than 25 years of experience working at and with large, mid-size, and specialty pharmaceutical companies.

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Satish K. Kauta

Founder & CEO

Douglas “Doug” Willson, Ph.D., leads the forecasting and business strategy team in our Cambridge office. He has over 30 years of forecasting and quantitative market research experience within the life sciences industry.

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Doug Willson

Principal

Anindya leads the forecasting and business strategy team in our Cambridge office. He has more than 15 years of analytical consulting experience for the pharmaceutical and biotechnology industry.

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Anindya Roy

Principal

Highlights of the Event

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