Research That Asks the Right Questions, Drives the Best Forecasts
Predicting demand for pipeline assets and in-market brands is a core focus at Viscadia. As forecasting specialists you can be sure our demand studies are designed with the forecast in mind. Viscadia combines decades of experience designing and building custom forecast models with market-leading demand study methodologies to accurately predict future performance. Our demand research asks the right questions to frame the business case and drive the forecast, empowering you with clarity and confidence in forecasting to support your critical strategic decisions
With a deep understanding of 65+ therapy areas and extensive experience across 40+ global markets, we provide custom solutions that navigate regional complexities and optimize demand research for success.
Standardized approaches for quick-turnaround studies, supporting Business Development & Licensing (BD&L).
Practical, transparent, and validated share adjustments by forecasting specialists.
Utilizing secondary data to enhance the accuracy of demand study estimates.
Both qualitative and quantitative approaches to incorporate and communicate risk in demand estimates.
Incorporating attitudes and behaviors of payers, HCPs, patients and other stakeholders.
Standardized approaches for quick-turnaround studies, supporting Business Development & Licensing (BD&L).
Extensive experience across therapy areas including cardiology, oncology, immunology, pain, rare diseases, respiratory conditions, women’s health, and more
Partnerships and experience fielding demand studies across all key developed and developing geographies, including North America, Europe, Japan, China, and Latin America
Clients for demand research in the
past 5 years
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