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Viscadia Appoints Douglas Willson as New Principal

August 23, 2023 | Press Release | 2-minute read

[Washington, D.C., August 23, 2023] – Viscadia, a leading life sciences forecasting firm, is pleased to announce the appointment of Douglas H. Willson, Ph.D. as Principal, contributing to the continuous enhancement of the company’s leading capabilities in forecasting for the life sciences industry.

With a career spanning over 20 years, Willson brings extensive experience and expertise in life sciences forecasting, market research, and strategic planning to Viscadia. His appointment reflects Viscadia’s commitment to providing clients with cutting-edge solutions to navigate the complexities of the pharmaceutical landscape.

Willson has held senior leadership positions at global organizations such as Ipsos Healthcare Advisory Services, Cello Health Advantage, ZS Associates, A+A Bell Falla/Bell Falla and Associates, GfK Healthcare, and National Analysts Inc. (now Naxion). Throughout his career, he has led forecasting practices, driven innovation in market research methodologies, and spearheaded numerous successful forecasting engagements for pharmaceuticals, biologics, medical devices, and diagnostics.

“We are thrilled to welcome Doug to Viscadia,” said Satish K. Kauta, Founder and CEO of Viscadia. “Building on his extensive knowledge, we aim to solidify our position as a premier life sciences forecasting firm.”

“I am excited to join Viscadia and contribute to their mission of empowering clients with confidence in forecasting,” said Willson. “Viscadia’s commitment to excellence, innovation, and client-centric focus align perfectly with my own professional values. I look forward to collaborating with the exceptional team at Viscadia and delivering outstanding forecasting solutions to our clients.”

With the appointment of Douglas H. Willson, Ph.D., Viscadia solidifies its standing as a leading provider of forecasting solutions in the life sciences industry. Through a combination of cutting-edge technologies, and a team of seasoned professionals, Viscadia continues to set new standards in delivering clear and dynamic forecasts to drive informed decision-making.

About Viscadia

Viscadia is a leading global forecasting firm that empowers the life sciences industry by providing the optimal ingredients to achieve forecasting confidence. With a team of forecasting specialists and a commitment to excellence, we leverage our deep forecasting expertise to design and build custom models, execute market research to frame the business case and ask the right questions, and optimize your decision making through ongoing comprehensive cycle support. To learn more, visit

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Parul Chaudhary
Viscadia | Manager, OG & D
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